SIMPLICITY IS THE ULTIMATE SOPHISTICATION

Da Vinci said it best and we cannot agree more. This idea guides everything we do.

THE POWER OF SOCIAL MEDIA

Social media fosters democracy within the menswear industry, and grassroots movements have historically shaped the tastes of the mainstream. We work to align our clients with the grassroots group that leads, instead of the mainstream that follows, and we strongly emphasize the use of menswear blogs and social media for our clients' campaigns.

APPRECIATE THE INDIVIDUAL

The ubiquity of impersonal public relations tactics within menswear PR needs to change. Fortunately, the remedy is an easy concept: treat people like individuals, and they will respond in kind. We conduct our business based on this premise.

THE VALUE OF REFINEMENT

We love companies that display a fondness for elegance and refinement, with products that are well-edited, useful, and simple.

PERSPECTIVE IS VITAL

Unlike most US-based fashion PR firms, we aren’t based in New York or LA and there’s a reason for that. Our location in Charleston, SC gives us clarity of vision, allowing us to observe trends from afar and consider a wealth of perspectives that work best for our clients.

LONGEVITY WINS OUT

We base our client selection not on what’s trendy, but on how we feel the appeal of that particular brand will evolve. Will that brand’s products still hold a similar appeal 20 years from now as they do today? As Dieter Rams eloquently declared, "good design is long-lasting design."

BE "REAL"

It's our belief that the strongest results come by simply being transparent. Be real with people, be real in the way that you present your products. When all is bared, there’s much more for people to connect to.